Powerful Features
Everything you need to create successful campaigns and grow your business.
Behavior-Based Segments
Segment based on email opens, clicks, purchases, website visits, and more.
Dynamic Segments
Segments update automatically as subscriber data changes in real-time.
AI Segments
Let AI create predictive segments like "likely to purchase" or "at risk of churn".
AND/OR Logic
Combine multiple conditions with flexible AND/OR logic for precise targeting.
Demographic Targeting
Segment by location, age, gender, job title, company, and custom fields.
Engagement Scoring
Segment based on engagement scores to target your most active subscribers.
Segment Analytics
Track segment growth, engagement trends, and performance over time.
Nested Segments
Create complex segments by combining or excluding other segments.
Saved Segments
Save segments for quick reuse across campaigns and automations.
Why Choose MSC Marketing?
How It Works
Get started in minutes with our simple setup process.
Define Conditions
Choose from 50+ conditions including behavior, demographics, and custom fields.
Preview Segment
See exactly who matches your criteria before saving.
Use Everywhere
Apply segments to campaigns, automations, and reports.
“Segmentation transformed our email marketing. We went from 15% to 45% open rates by sending the right content to the right people.”
Frequently Asked Questions
How many segments can I create?+
You can create unlimited segments. There's no limit on the number of conditions or complexity of your segments.
Do segments update automatically?+
Yes! Dynamic segments update in real-time as subscriber data changes. When someone matches your criteria, they're automatically added.
What data can I segment on?+
You can segment on any data including email engagement, website behavior, purchase history, demographics, custom fields, and AI-predicted attributes.
Can I exclude segments from campaigns?+
Absolutely. You can include or exclude any segment when sending campaigns, allowing for precise targeting.