Scale your SaaS with lifecycle email
From trial to paid to expansion, nurture every stage of the customer journey. Our SaaS email platform helps you onboard users, drive feature adoption, and prevent churn.
We understand your challenges
SaaS companies face unique marketing challenges. MSC Marketing is built to solve them.
Built for SaaS
Powerful features designed specifically for your industry needs.
Onboarding Sequences
Guide new users through setup with personalized onboarding emails that drive activation and time-to-value.
Feature Adoption
Announce new features and drive adoption with targeted campaigns based on usage patterns.
Trial Conversion
Convert more trials to paid with behavior-triggered emails that address objections and highlight value.
Churn Prevention
Identify at-risk users and automatically engage them with re-activation campaigns.
Product Education
Teach users how to get more value with tips, tutorials, and best practice content.
Expansion Revenue
Identify expansion opportunities and nurture users toward upgrades and add-ons.
Everything you need
CloudApp Pro
B2B SaaS
THE CHALLENGE
Low trial-to-paid conversion and high churn in the first 90 days. Onboarding was manual and inconsistent.
THE RESULT
Built automated onboarding sequences and behavior-triggered campaigns. Reduced churn by 60% and increased trial conversion.
“Our onboarding emails now drive 85% of users to their aha moment in the first week. The impact on conversion has been incredible.”
Integrates with your tools
Connect with the platforms you already use.