Powerful Features
Everything you need to create successful campaigns and grow your business.
Behavioral Scoring
Score leads based on email engagement, website visits, content downloads, and more.
Demographic Scoring
Add points based on job title, company size, industry, and other attributes.
AI-Powered Scoring
Let AI automatically determine the best scoring model based on your data.
Score Decay
Scores decrease over time for inactive leads to keep your pipeline fresh.
Real-Time Updates
Scores update instantly as leads engage with your content.
Sales Alerts
Notify sales instantly when leads reach a threshold score.
Score-Based Segments
Create segments based on lead scores for targeted campaigns.
Scoring Analytics
Analyze scoring effectiveness and optimize your model over time.
Custom Rules
Create custom scoring rules that match your unique sales process.
Why Choose MSC Marketing?
How It Works
Get started in minutes with our simple setup process.
Define Scoring Rules
Set point values for actions like email opens, page visits, and form fills.
Scores Calculate
Leads earn points in real-time as they engage with your brand.
Take Action
Alert sales for hot leads, nurture warm leads, and re-engage cold leads.
“Lead scoring helped us identify our best opportunities. Our sales team now focuses on leads that are 3x more likely to convert.”
Frequently Asked Questions
What factors can I use for scoring?+
You can score based on any behavior or attribute including email engagement, website activity, form submissions, demographics, firmographics, and custom fields.
Can I have multiple scoring models?+
Yes! Create different scoring models for different products, segments, or use cases. Each model can have unique rules and thresholds.
How do I integrate with my CRM?+
Lead scores sync automatically with major CRMs like Salesforce and HubSpot. Scores update in real-time so sales always has current data.
Can AI help create my scoring model?+
Yes! Our AI can analyze your historical data to suggest optimal scoring rules based on what actually predicts conversions.